SEO for Complete Newbies
If you are totally new to SEO or want to learn more about it, here is a basic guide to help you out!
What is Search Engine Optimisation?
SEO focusses on growing website visibility in organic (non paid for) search results, encompassing both technical and creative elements required to improve rankings, increase traffic and awareness within search engines. There are lots of different aspects to SEO including the content of your site, through to the way it links to and from other sites. Sometimes it is a matter of determining how the site is structured in a way for search engines to understand better!
Why do I need it?
most website traffic is driven from search engines like Google, Yahoo and Bing. Social media can bring traffic, and other types of traffic can generate visitors to your site, but search engines are the primary way. Search engines are like the roadways which help people find things they are looking for. If the search engines stuggle to find your site, or add your content to their databases, you will miss out on a huge amount of traffic and visitors.
Why can’t search engines figure out my site without SEO?
Search engines need help to read sites, as they are continually working to improve their crawls. The right SEO techniques can get you loads of visitors, however doing it wrong can end up burying your site deep within the search results where your visibility is lost.